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MarketingProfsThe Language of Brand Love: Brian Sheehan Talks to Marketing Smarts
Kerry O’Shea Gorgone, host of the MarketingProfs podcast, Marketing Smarts, talks with Brian Sheehan about his latest book, Loveworks; using audience to research to discover the truth, not a predetermined conclusion; and cultivating an air of mystery around a brand. MarketingProfs, USA, 27 November
Young UpstartsReview: Loveworks
Daniel Goh reviews Loveworks. “If you’re any sort of creative or in marketing, [the book] should prove to be a visually-stimulating, entertaining and enlightening weekend read.” Young Upstarts, Singapore, September 4, 2013
800CEOSaatchi & Saatchi: A Love Affair
800 CEO Read reviews Loveworks. “Like its predecessor, Loveworks is a beautifully executed and produced book that is every bit as engaging visually as it is conceptually.” 800 CEO Read, USA, August 26, 2013
Small Business TrendsWhy You’ll Love Reading Loveworks
The author of Loveworks, Brian Sheehan, “has loaded [the book] up with intelligent branding content that will not only entertain you, but educate you on how the best marketers build lasting, loving and loyal relationships with their customers,” writes Ivana Taylor. Small Business Trends, USA, August 18, 2013
VerveLoveworks Review Verve (PDF Download)
Loveworks, a collection of Lovemarks case stories, delivers proof that emotionally-rich relationships between brands and consumers build the strongest business. Verve Magazine, New Zealand, August 2013
LLBOnline5 Minutes With…Brian Sheehan
LBB’s Laura Swinton caught up with Brian Sheehan to discuss his latest book, Loveworks, and the four ingredients that lead to Lovemark status – discovery, exploration, inspiration and attraction. LBB Online, UK, July 31, 2013
Huffington PostCannes Lions Shingerview with Brian Sheehan, Author of ‘Loveworks’
“Brian Sheehan, former CEO of Saatchi & Saatchi, professor at Syracuse University, and most recently author of Loveworks, the seminal follow-up to Lovemarks argues it improves our own lives to use brands we trust. Trust is ultimately built on relationships, and that is why, in fact, love works.” Huffington Post, USA, July 23, 2013
Persoenlich“Big Data Without Big Love is a Waste of Time”
Persoenlich caught up with Brian Sheehan – author of Loveworks, a longtime Saatchi & Saatchi man and current professor of advertising – about love, Lovemarks and the demise of Apple. Persoenlich, in German, Germany, July 18, 2013
Direct MarketingWill Customers Fall in Love with Your Brand?
Jonathan Prezant interviews Brian Sheehan on advice on the key to any brand’s success and how to get potential customers to love what your brand is selling. DMNews, USA, July 12, 2013
The Sales BlogOn Lovemarks and Loveworks with Brian Sheehan
Anthony Iannarino interviews Brian Sheehan, author of Loveworks, on “how buyers really buy, what makes a Lovemark, and how brands create meanings, and in doing so, tribes.” The Sales Blog (blog), USA, July 6, 2013
ExaminerLoveworks Teaches Businesses How to Make Emotional Connections
“The new book, Loveworks, by Brian Sheehan, is the timely follow-up to Kevin Robert’s 2004 book, Lovemarks: the Future Beyond Brands. [It] adds to Lovemarks in an essential way – it provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status.” Examiner.com, USA, June 30, 2013
IttaliaBrands Have an Obligation to Excite (PDF Download)
“Lovemarks, or brands that have a distinct emotional connection with consumers, are based on the certainty that humans are emotional beings… This behaviour is even more prevalent during times of economic crisis,” says Brian Sheehan, author of Loveworks, which was launched last week at Cannes. Italia Oggi, in Italian, Italy, June 26
AdForumLive in Cannes: Brian Sheehan
Three books in three years – a productive few years for the Associate Professor Brian Sheehan who was interviewed by Adforum at the Cannes International Festival of Creativity about his latest publication, Loveworks. AdForum, USA, June 24, 2013
Campaign_BriefThe Campaign Brief Live Cannes Interview: Loveworks Author Brian Sheehan
Campaign Brief spoke to Brian Sheehan, author of Loveworks, which launched at the Cannes International Festival of Creativity. Campaign Brief, USA, June 19
Business_ReviewSaatchi & Saatchi Launches ‘Loveworks’ at Cannes Lions Festival of Creativity
Saatchi & Saatchi is launching Loveworks: How the world’s top marketers make emotional connections to win in the marketplace today at the Cannes Lions International Festival of Creativity 2013. Loveworks is researched and written by Brian Sheehan, a professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University, New York. The Business Review, USA, June 19
NewhouseProfessor Brian Sheehan Debuts New Book, ‘Loveworks,’ at Cannes Festival
Newhouse faculty member Brian Sheehan is the author of a new book, Loveworks, released this week at the Cannes Lions International Festival of Creativity in Cannes, France. Newhouse School of Public Communications, USA, June 19